Privacy Policy

When you use AURA, we may collect the following categories of personal data:

Identity & Contact: Full name, phone number, email address (if provided).

Delivery Information: Governorate, city, street address, and landmark.

Order History: Products purchased, order amounts, order status, and timestamps.

Technical Data: IP address, browser type, device information, and session data collected automatically when you browse our website.

Analytics Data: Pages visited, time on site, referral source, and interaction events — collected via analytics tools.

User-Generated Content: Reviews and photos submitted voluntarily to the gallery.

We do not collect sensitive personal data such as national ID numbers, financial account details, or health information.

We use your personal data for the following purposes:

Order Fulfilment: Processing and delivering your order, and confirming delivery.

Customer Support: Responding to your enquiries, handling returns and complaints.

Order Updates: Sending WhatsApp or SMS notifications about your order status.

Account Management: Creating and maintaining your AURA account.

Analytics & Improvement: Understanding how users interact with our site to improve the shopping experience.

Marketing (with consent): Sending promotional messages about new drops, offers, and events — only if you have opted in.

Fraud Prevention: Detecting and preventing fraudulent orders and account misuse.

Legal Compliance: Fulfilling obligations under Egyptian law.

We retain your personal data for as long as is necessary to provide our services and comply with our legal obligations.

Order data is retained for a minimum of 5 years for accounting and tax purposes.

Account data is retained for as long as your account remains active. You may request deletion of your account and associated data at any time.

Analytics and technical data are retained for up to 24 months.

After retention periods expire, data is securely deleted or anonymised.

We may share your data with trusted third parties in the following circumstances:

Logistics Partners: We share your name, phone number, and delivery address with our delivery partner(s) solely for the purpose of completing your delivery.

Analytics Providers: We use analytics tools (such as Google Analytics) that collect anonymised usage data. These providers operate under their own privacy policies.

Technology Infrastructure: Our platform is hosted on secure cloud infrastructure. Data is stored and processed in accordance with industry-standard security practices.

We do not sell, rent, or trade your personal data to any third party for marketing purposes.

We may disclose data if required by Egyptian law or a valid court order.

We use cookies and similar tracking technologies to operate and improve our website. For full details, please see our Cookie Policy at /pages/cookies.

Essential cookies are required for the website to function (e.g., cart session, authentication). These cannot be disabled.

Analytics cookies help us understand site usage and improve the experience. These are optional and can be declined.

You can manage cookie preferences through your browser settings at any time.

We will only send you marketing messages — including WhatsApp updates, SMS, and email newsletters — if you have explicitly opted in.

You can opt out of marketing communications at any time by contacting us at support@aurawearr.com or by following the unsubscribe link in any email we send.

Opting out of marketing does not affect transactional messages related to your orders.

You have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you.

Correction: Ask us to correct inaccurate or incomplete data.

Deletion: Request deletion of your personal data, subject to legal retention requirements.

Portability: Request your data in a structured, machine-readable format.

Objection: Object to the processing of your data for marketing purposes.

To exercise any of these rights, contact us at support@aurawearr.com. We will respond within 30 days.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction.

These measures include encrypted data transmission (HTTPS), access controls, and regular security reviews.

No method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

In the event of a data breach that affects your rights, we will notify you as required by applicable law.

Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children.

If you believe we have inadvertently collected data from a child, please contact us immediately at support@aurawearr.com and we will delete it.

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: support@aurawearr.com

This policy is governed by the laws of the Arab Republic of Egypt.

We use Cloudflare Turnstile to protect our website from spam and abuse.

As part of this service, Turnstile may collect certain technical information. For details on how this data is handled, please refer to Cloudflare's Turnstile Privacy Addendum.