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BUILT IN EGYPT. WORN IN EVERYWHERE.

Terms & ConditionsPrivacy PolicyCookie Policy

© 2026 AURA. All rights reserved.

Cookie Policy

This policy explains what cookies are, how we use them, and the choices you have.

Last updated: May 2026

  • What Are Cookies?
  • Essential Cookies
  • Analytics Cookies
  • Marketing Cookies
  • Third-Party Cookies
  • Managing Your Preferences
  • Changes to This Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device across visits and store information about your preferences or actions.

We also use similar technologies such as local storage and session storage to provide core functionality.

Cookies can be session-based (deleted when you close the browser) or persistent (stored until they expire or you delete them).

2. Essential Cookies

These cookies are strictly necessary for the website to function. Without them, you cannot browse the site, add items to your cart, or complete checkout.

Examples include: cart session identifier, authentication token, locale preference.

Essential cookies cannot be disabled. They do not track your behaviour for advertising purposes.

Cookie NamePurposeDuration
aura-cart-sessionIdentifies your shopping cart across pages30 days
aura-localeRemembers your language preference (Arabic or English)1 year
sb-auth-tokenMaintains your login session securelySession

3. Analytics Cookies

We use analytics cookies to understand how visitors interact with our website — which pages are visited, how long users spend on the site, and where traffic originates.

This data is collected in aggregate and anonymised form. It does not identify you personally.

Analytics cookies are optional. You can decline them without affecting your ability to shop on AURA.

Cookie NamePurposeDuration
_gaGoogle Analytics — tracks unique visitors2 years
_ga_*Google Analytics — stores session state2 years

4. Marketing Cookies

Marketing cookies are used to track visitors across websites and display relevant advertisements. AURA does not currently run retargeting ad campaigns, so we do not set third-party marketing cookies by default.

If we introduce remarketing in the future, we will update this policy and request your consent before setting any marketing cookies.

5. Third-Party Cookies

Some features on our website may embed content from third-party services (such as social sharing buttons or embedded videos). These third parties may set their own cookies when you interact with their content.

AURA does not control third-party cookies. Please refer to each provider's privacy and cookie policy for details.

Third parties whose services may set cookies on our site include: Google (analytics), Meta/Facebook (social plugins, if present).

6. Managing Your Preferences

You can control and manage cookies in the following ways:

Browser Settings: Most browsers allow you to block or delete cookies. Refer to your browser's help documentation for instructions. Note that disabling essential cookies may break core site functionality.

Opt-out Tools: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).

Contact Us: You can also manage your preferences by contacting us at support@aurawearr.com.

Please note that blocking all cookies may affect your experience on AURA, including cart functionality and checkout.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices.

The updated date at the top of this page will reflect when the policy was last revised. We encourage you to review this page periodically.

For questions, contact us at support@aurawearr.com.

Questions about cookies?

Reach us at support@aurawearr.com

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